On this edition of Conversations, Matthew Luhn talks about his book, The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond. Luhn is a writer, story branding consultant, and keynote speaker with over 25 years’ experience at Pixar Animation Studios, with story credits including the Toy Story and Monsters, Inc. franchises, Finding Nemo, UP, Cars, and Ratatouille.
