Half a million roses have been placed in the shape of a flat-topped pyramid in Tabacundo, Ecuador, in an attempt to enter the Guinness Book of World Records.
Currently, the world record for largest flower arrangement is held by the Dubai Miracle Garden in United Arab Emirates, which created a life-size sculpture of a Airbus A380 in 2016.
That installation was also covered in more than half a million flowers.
El Universal reports that the flower structure, located in the canton of Pedro Moncayo, is a replica of a pyramid located in Cochasqui archaeological park, also located in Pedro Moncayo. The pyramids in that park — also called ramp mounds or tolas -- pre-date the Incan civilization.
The massive floral structure is meant to boost tourism and promote the export of cut flowers from Ecuador, El Universal writes.
Ecuador is already the world's third-largest exporter of cut flowers, behind the Netherlands and Colombia.