LISTEN LIVE KPR - On Air: Listen Live to classical, jazz and NPR news Schedule LATEST
NEWSCAST
KPR 2 - On Air: Listen live to KPR's all talk-radio service, KPR2 Recordings

Share this page              

Neighbors Surprise Man By Using Sign Language; Hearts Melt

After a month of preparation, people surprised Muharrem Yazgan, who has impaired hearing, by using sign language to communicate with him. The results were filmed for an ad for Samsung.

The story of how Istanbul residents learned sign language to create a special day for a neighbor has turned a Samsung ad into an international viral hit. The ad was filmed by hidden cameras on the route traveled by Muharrem Yazgan, who is hearing-impaired, and his sister, Özlem, who was in on the project.

The resulting video shows Muharrem walking through his neighborhood, interacting with strangers and shopkeepers — all of whom are able to communicate with him.

With the acknowledgement that the ad is a blatant attempt to humanize a corporation and draw attention to its wares, we'll also say it's hard not to be won over by what seems to be a genuine effort by regular people to make Muharrem feel less isolated. The participants reportedly studied sign language for a month.

The video follows Muharrem as his reactions grow from surprise to amused suspicion — and finally to the awareness that dozens of people have worked to connect with him.

He's seen wiping away a few tears, and that seems to have been a common reaction: On YouTube, the video's top comment is, "This didn't make my eyes tear up at all, NOT AT ALL! SHUT UP!"

The events were filmed on Dec. 28 in Istanbul. The resulting Samsung ad is titled "Hearing Hands," part of a campaign for the company's video call centers.

Copyright 2015 NPR. To see more, visit http://www.npr.org/.

Tower Frequencies

91.5 FM KANU Lawrence, Topeka, Kansas City
89.7 FM KANH Emporia
99.5 FM K258BT Manhattan
97.9 FM K250AY Manhattan (KPR2)
91.3 FM  KANV Junction City, Olsburg
89.9 FM K210CR Atchison
90.3 FM KANQ Chanute
96.1 FM K241AR Lawrence (KPR2)

See the Coverage Map for more details

Contact Us

Kansas Public Radio
1120 West 11th Street
Lawrence, KS 66044
Download Map
785-864-4530 (Main Line)
888-577-5268 (Toll Free)
contact@kansaspublicradio.org