LISTEN LIVE KPR - On Air: Listen Live to classical, jazz and NPR news Schedule LATEST
KPR 2 - On Air: Listen live to KPR's all talk-radio service, KPR2 Recordings

Share this page              

Invisibilia Season 2: Changing Social Norms Could Save Your Life

Listen to the Story

Employees serve clients in a McDonald's restaurant on Pushkin square in Moscow on Feb. 1, 2010. The restaurant was the first in Russia and opened on Jan. 31, 1990.

When McDonald's came to the Soviet Union in 1990, the company insisted that workers smile. That didn't come easy. But customers grew to like it — and workers did, too. What happens when you change a norm?

Editors' note: We're launching the second season of the NPR podcast Invisibilia by exploring norms — how they shape our lives, often without us realizing it, and what happens if we change them on purpose. On Morning Edition, Alix Spiegel finds out what happened when McDonald's told employees in the Soviet Union that they had to smile. Our health blog, Shots, looks into an oil company tried to prevent injuries and deaths on offshore rigs by asking roughnecks to talk about feelings. You can read that story in our Shots blog.

Copyright 2016 NPR. To see more, visit

Tower Frequencies

91.5 FM KANU Lawrence, Topeka, Kansas City
96.1 FM K241AR Lawrence (KPR2)
89.7 FM KANH Emporia
99.5 FM K258BT Manhattan
97.9 FM K250AY Manhattan (KPR2)
91.3 FM  KANV Junction City, Olsburg
89.9 FM K210CR Atchison
90.3 FM KANQ Chanute

See the Coverage Map for more details

Contact Us

Kansas Public Radio
1120 West 11th Street
Lawrence, KS 66044
Download Map
785-864-4530 (Main Line)
888-577-5268 (Toll Free)