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#AppleWatchEvent: Follow NPR's Laura Sydell As Apple Unveils Its Smart Watch

Apple CEO Tim Cook talks about the iPhone 6 and iPhone 6 Plus during an Apple event on Monday in San Francisco.

Apple is expected to unveil its much-anticipated watch today.

NPR's Laura Sydell (@Sydell) is live-tweeting the Apple event in San Francisco. You can read those tweets here.

As Rachel Myrow and Christina Farr of member station KQED reported on Morning Edition, Apple's entry into the " smart watch market is expected to have a huge impact. How much of one is a multibillion dollar question."

It enters a market with plenty of wearable tech, but few smart watches. The LG G, the Samsung Galaxy Gear S2 and the Pebble, the market leader.

Ben Bajarin, principal analyst at Creative Strategies, told Myrow and Farr the Apple watch will likely sell 10 million to 20 million units in the first year.

"Apple has a very loyal and large base that will purchase things just because they're Apple," he told them. "Meaning that they'll give these products the benefit of the doubt."

That will likely be true in China, too, he said, even if the watch start at $349.

Copyright 2015 NPR. To see more, visit http://www.npr.org/.

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