Harold Huff, a researcher at the University of Missouri, shows off the artificial meat product he makes in his lab. (Jeremy Bernfeld / HPM)
By most estimates, only about 2 or 3 percent of Americans are vegetarians. But more than 40 percent of Americans -- aged 18 to 29 -- choose to go meatless at least once a week. That's the market the food industry is going after with new vegetarian products that mimic the flavor... and the texture... of meat. Harvest Public Media’s Jeremy Bernfeld (“BURN-fell-d”) has the story.
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